Gilly Hicks

Watch out Victoria’s Secret! You finally have a worthy competitor!

This year, Abercrombie & Fitch launched their new lingerie store called Gilly Hicks/Sydney. It’s casual, young lingerie, targeted towards women in their late teens/early twenties…and even though there are only 4 currently open in the US, one very well may be opening soon near you.

I’m lucky, a Gilly just opened earlier this month at the Mall of America (right by my house). I checked it out today because some of my girlfriends told me it wasn’t wheelchair accessible (the store has steps in the front and multiple levels), but luckily, they were wrong. There are hidden ramps placed strategically throughout the store.

After my excursion there today, I mut confess I’m in love with this place. The lighting in the store was moody and hella sexy, there were paintings of hot/semi-nude men on the walls (finally!), and the entire store was made up of separate rooms as if you were meandering through a quaint, richy-rich home on the Australian coast. Architecturally very cool.

Anyways, I’m only posting this blog because the store endeared me for two reasons. Reason #1: They have an extensive bra line where each bra is named after a female first name (“Courtney,” “Ashley,” “Miranda,”etc). I don’t know if you remember this or not, but way back in the day Victoria’s Secret did the same thing, but now only their “Ashley” and “Emma” bras remain :/ I’ve missed this bra-naming technique for years because it’s so girly and fun, so it’s nice to see this naming-idea brought back!

Reason #2: Their signature lilac-scented perfume, La Perouse. It’s OMG divine and if you go into the store, you’ll instantly smell it. I bought their tiniest bottle for $44.00. My beau isn’t really into floral perfumes, but I don’t care. Lilacs are my fav flower hand-down.

As it stands, you can’t buy any of their stuff online (yet), but in the meantime, check-out their website to view their sexy black & white movie featuring topless chics and bare-assed men.


– Tiff